Privacy Policy

1. Introduction

When you use Ayara, you trust us with your information. We recognize the importance of that trust and are committed to protecting your data while giving you transparency and control.

This Privacy Policy explains:

• What information we collect
• Why we collect it
• How we use and protect it
• Your rights regarding your data

2. Definitions

For clarity, the following terms apply throughout this Policy:

• "Ayara" ("we", "us", "our") refers to Ayara, a Business Solution Provider offering messaging infrastructure services.
• "Meta" refers to Meta Platforms, Inc.
• "Personal Data" means any information relating to an identified or identifiable individual.
• "Customer" or "Client" refers to a business entity using Ayara services.
• "End User" refers to individuals interacting with businesses via Ayara-powered channels.
• "Service" refers to Ayara's messaging platform and related tools.

3. What is Ayara

Ayara is a Messaging and Customer Engagement Platform that enables businesses to communicate with customers via channels such as the WhatsApp Business API.

Ayara provides tools to:

• Send, receive, and manage messages
• Automate customer interactions
• Integrate messaging with business systems
• Analyze communication performance

Ayara processes data both:

• For its own operational purposes, and
• On behalf of its Customers (as a data processor)

4. Collection and Use of Personal Data

We collect Personal Data for the following purposes:

4.1 Providing and Managing the Service

To operate Ayara, we may collect:

• Business account details (name, email, phone number)
• User authentication data (including secure tokens)
• Messaging data (content, metadata, timestamps)
• Customer interaction data

This information is used strictly to:

• Deliver messaging services
• Enable communication between businesses and users
• Maintain platform functionality

4.2 Account and Billing Information

We collect:

• Contact details
• Payment information
• Business identification details (e.g., tax ID where applicable)

This is used for:

• Subscription management
• Billing and invoicing
• Compliance with financial regulations

4.3 Service Usage Information

We collect data about how the Service is used, including:

• Log data (IP address, browser type, device info)
• Usage patterns
• Performance metrics

This helps us:

• Improve system performance
• Detect fraud or abuse
• Enhance user experience

4.4 Communication and Marketing

We may use your contact information to:

• Respond to inquiries
• Provide product updates
• Share relevant service information

You may opt out of marketing communications at any time.

4.5 Recruitment and Employment

If you apply for a role at Ayara, we may collect:

• Resume/CV information
• Contact details
• Employment-related data

This is used strictly for recruitment and HR purposes.

5. Third-Party Services and Integrations

Ayara may integrate with third-party services, including:

• Authentication providers (e.g., Google, Apple)
• Cloud infrastructure providers
• Analytics and support tools

These providers process data solely on our behalf and under strict confidentiality obligations.

6. Messaging Infrastructure (Meta Cloud API)

Ayara relies on Meta infrastructure for message delivery:

• Messages are transmitted via Meta systems
• Messages may be temporarily stored for delivery purposes
• Message retention is governed by Meta policies

For example:

• Messages sent through the WhatsApp Business API may be retained temporarily and deleted after a defined period (typically up to 30 days)

7. Role of Customers (Important)

Ayara acts as a data processor for messaging data handled on behalf of Customers.

Customers are responsible for:

• Obtaining user consent (opt-in)
• Defining how data is used
• Managing data retention policies
• Responding to user data requests

If you are an end user, please contact the business you interacted with for questions about your data.

8. Data Sharing and Disclosure

We do not sell or rent Personal Data.

We may share data in the following cases:

8.1 With Meta

To provide messaging services, data is shared with Meta Platforms, Inc.

8.2 With Service Providers

We may share data with vendors who:

• Provide hosting, analytics, or support
• Process data strictly under our instructions

8.3 Legal Requirements

We may disclose data:

• To comply with applicable laws
• In response to legal processes
• To protect rights, safety, or prevent fraud

8.4 Business Transfers

Data may be transferred in the event of:

• Merger or acquisition
• Asset sale or restructuring

Users will be notified of any such changes.

9. Data Retention

• Service data is retained only as long as necessary
• Messaging data retention aligns with Meta policies
• Account data is retained for the duration of service use
• Data may be deleted upon request, subject to legal obligations

10. Your Rights

Depending on applicable laws, you may have the right to:

• Access your Personal Data
• Correct inaccurate data
• Request deletion
• Restrict or object to processing
• Request data portability
• Withdraw consent

To exercise your rights, contact us at: legal@pressone.co

11. Security

We implement strong security measures, including:

• Encryption of sensitive data
• Access controls
• Secure cloud infrastructure

Despite these measures, no system is completely secure.

12. Children's Privacy

Ayara services are not intended for individuals under 18. We do not knowingly collect data from minors.

13. International Data Transfers

Your data may be processed in:

• Nigeria
• Other jurisdictions where our partners operate

We ensure appropriate safeguards are in place.

14. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be communicated via:

• Website notifications
• Email (where applicable)

Continued use of Ayara implies acceptance of updates.

15. Contact Us

For questions or concerns: